Más Movimiento Latin Dance Company
Your 6-Month Online Marketing Roadmap — from brand foundation to full-scale growth in Temecula Valley.
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Phase Overview: 6 Months to Momentum
Each phase builds on the last — laying the groundwork, growing your audience, and locking in long-term results.
Months 1–2
Foundation & Awareness
Month 3
Engagement
Month 4
Growth
Month 5
Retention
Month 6
Review & Scale
Pillars We're Activating
01
🌐 Website
Redesign, SEO, blog content, booking flow
02
📱 Social Media
Instagram, TikTok, Facebook, YouTube
03
📸 Content
Reels, carousels, spotlights, events
04
🔍 SEO
Keywords, citations, rankings
05
⭐ Reputation
Google reviews, QR codes, testimonials
06
📧 Email/SMS
Monthly newsletter, Square subscriber list
Key KPIs at a Glance
5K
Accounts Reached
Monthly Instagram reach target by Month 2
50+
Google Reviews
Target by end of Month 4
30%
Organic Traffic
Increase in website visitors by Month 4
6
Blog Posts
SEO-optimized articles live by Month 6
Month-by-Month Action Plan
A detailed breakdown of every deliverable — who owns it, what we're building, and what success looks like.
1
Month 1 — Foundation
  • Launch redesigned website with SEO meta tags, booking CTA & class schedule
  • Claim & fully optimize Google Business Profile
  • Audit all social profiles; align bios and branding
  • Shoot 20 hero content assets (classes, performances, instructors)
  • Build 6-month content calendar template
  • Keyword research: 'latin dance classes Temecula', 'salsa lessons near me'
2
Month 2 — Awareness
  • Post 4x/week on Instagram: Reels, carousels, Stories
  • Activate TikTok; cross-post top Reels 3x/week
  • Produce 4 signature Reels (class walk-through, Rueda de Casino, instructor meet)
  • Publish 2 SEO blog posts indexed on Google
  • Collect 10 new Google reviews via QR code cards
  • Run Instagram giveaway: free class for follow + tag a friend
3
Month 3 — Engagement
  • Launch 'Move of the Week' Reels + 'Dance Tip Tuesday' carousels
  • Film 2 instructor spotlight videos for Instagram & website
  • Run daily Instagram Stories: behind-the-scenes & class countdowns
  • Add Testimonials section + Google reviews widget to website
  • Build 5 local citations: Yelp, Apple Maps, Bing, Yellow Pages, Nextdoor
4
Month 4 — Growth
  • Increase posting to 5x/week; spotlight Una Noche Cubana & Vino y Ritmo events
  • Create event-themed content: countdowns, rehearsal clips, ticket link Stories
  • Publish 2 more SEO blog posts; target +30% organic traffic
  • Post-visit Google review requests via Square; reach 50+ total reviews
  • Partner with 1–2 Temecula businesses (wineries, gyms) for cross-promotion
Month 5 — Retention
Launch monthly Student Spotlight feature — real dance journeys, real community
Set up email/SMS list via Square; launch 'Keep Moving' monthly newsletter
Produce quarterly highlight Reel: best moments, performances, reviews
Full SEO audit: rankings, meta descriptions, broken links — target Page 1
Promote online booking & studio rental consistently; target +25% Square bookings
Month 6 — Review & Scale
Deliver full 6-month performance report: followers, traffic, rankings, registrations
Host client strategy meeting; present Month 7+ restructured service proposal
Analyze top 10 posts by engagement; document learnings for next phase
Assess website upgrades: speed, online store for merch/gift cards, booking flow
Publish final 2 blog posts; document domain authority baseline & SEO growth
Ownership & Next Steps
Success is a team effort. Here's how responsibilities are split between the agency and the Más Movimiento team.
Agency Responsibilities
  • Website build, SEO, and blog publishing
  • Social media posting, content scheduling
  • Reel production, graphic design
  • Citation building, analytics reporting
  • Email/SMS setup and newsletter execution

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Client Responsibilities
  • Approve content assets and calendar
  • Request Google reviews from top regulars
  • Display QR review cards at front desk
  • Coordinate event logistics for content shoots
  • Identify student spotlight candidates
Shared Deliverables
  • Hero content shoot (20 assets) — Month 1
  • Google review campaign — Months 2 & 4
  • Event promo content — Month 4
  • Email/SMS subscriber growth — Month 5
  • Month 6 strategy meeting & proposal review

All tasks are currently marked "Not Started." The agency will update status weekly in the shared project tracker. Month 1 kickoff actions begin immediately upon plan approval.